Did you know that there are more than 15,500 hotels, restaurants and cafes in the Netherlands1? By 2018, the HORECA industry’s annual revenue amounted to 5.8 billion euros1. But even then, food entrepreneurs struggled with an enormous gap in the HORECA online space.
Mindcurv strategised and built a cloud commerce platform solution to serve as the first open food marketplace in the Netherlands with transparent pricing. We took a vision and rapidly evolved it into a go-to-market implementation.
- Food entrepreneurs could purchase directly from suppliers.
- Suppliers could manage their products, inventory, and pricing through the Foodl Supplier Portal.
- A direct line of communication better-aligned supplier practices and customer needs.
- A selection of delivery options to support suppliers and food entrepreneurs.
Foodl was designed to be robust, scalable and
The Way Forward for Foodl
Launched in early 2020, Foodl illustrates the potential of bringing together Food & Beverage and technology in the Netherlands. This model of ubiquitous commerce is geared towards future integration, and enables scaling, partnerships and streamlining communication. And Mindcurv is proud to be pivotal to this journey. After debuting in Amsterdam, Foodl has its eye on expanding to other large cities in The Netherlands.
1Kamer, Lars. “Netherlands: Revenue Index of the Restaurant Industry 2015-2019.” Statista, 17 Sept. 2020, www.statista.com/statistics/624819/revenue-index-of-the-restaurant-industry-in-the-netherlands/.
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