Rapid Business Model Transformation
Accelerate your business model with customer-centric tools
Accelerate your business model with customer-centric tools
Although some companies realised that they didn’t invest enough into their digital channels in the past years, even before COVID-19, the current crisis makes a new digital divide transparent.
Due to limited investment, customer focus, missing digital DNA in Senior Management and lack of experience with key enablers for success, late adopters are falling behind even more.
The current crisis forces companies to acknowledge the “sword of Damocles”. Old roadblocks are removed but new (unrealistic) expectations towards online teams are being demanded.
Channel Shift, Field Sales Enablement, Introducing Subscription-Models, launching connected experiences or simply automating the online order entry to reduce cost are typical “urgent demands” we see in the field.
Our approach towards digital business model transformation relies on the core principles of Business Design, Lean-Startup Thinking, Customer Centricity, Agile Best Practices, as well as the more classic approaches to change management. They contain the following steps:
Our integrated approach ensures that our customers receive very early feedback from their prospective customers as we combine qualitative research with intense user testing. Thereby, we ensure that the newly designed business model or business model extensions resonate well with them.
Quick feedback loops and rapid agility delivery in short cost-efficient cycles are being used to test and if necessary, pivot the product or service before heavy investments into costly licenses, backend integration or complex feature development are needed.
As we bring our proven and well-established toolkits and accelerator components into the project, our customers receive access to a savvy, customer-centric delivery approach and can increase their learning curve rapidly.
Mindcurv partnered with Bloomreach for an exclusive State of Commerce Experience series. We sponsored the definitive study into the B2C and B2B landscape by Forrester. In addition, participated in a virtual event and a podcast on the evolving eCommerce landscape.
Mindcurv and commercetools hosted a virtual roundtable with REWE and Carrefour, where our experts exchanged views on rapidly transforming your business model and overcoming a new digital divide.
To help you with your immediate challenges we have developed a holistic set of processes and tools that are flexible enough for your individual needs.