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    Case Study


    Targeting customers with personalized experiences to increase spend

    Challenge


    Our client realised their online customers spent on average 10 to 15% more than their brick-and-mortar customers. As well, purchasing patterns revealed that certain customer groups spent significantly more than others.

    The client wanted to identify and test similar patterns by targeting segment customer groups in a more focused way and by delivering personalised experiences for pricing, product, and content levels. Also, the client wanted to measure success and establish a continuous improvement approach.

    Sector

    Food Services

    Solution

    Data Intelligence
    Segmentation Strategy
    Personalisation

    Our analytics-driven approach has increased spend per customer by 10 to 50%.

    Approach


    We worked together with the client team, analysing and structuring their data and making it accessible from their digital commerce systems.

    Together, we defined customer segments and developed a targeting and personalisation concept on a technical and business level. We integrated the existing BI solution (microstrategy) into our client’s digital commerce platform; and leveraged the available segmentation, personalisation, and targeting functionalities. We then could deliver tailored promotions, prices, content, and search results to customers.

    Finally, we trained the marketing team, and jointly planned and executed campaigns to optimise processes and establish continued improvement.

    Outcome


    Depending on segment and category, our client was able to increase spend per customer by 10 to 50%. They now can follow an analytics-driven approach, launching segment-specific sub-shops as well as customer-specific and segment-specific promotions, content, and prices.

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    digital platforms, cloud and managed services at the mindcurv group

    • SERVICES & SOLUTIONS
      • B2B Accelerator+
      • Strategy & Innovation
      • Digital Platforms & Experiences
      • Cloud Solutions, IoT & Infrastructure
      • Managed Services
      • Data, Analytics & Insights
      • Optimisation, Scaling & Evolution
      • Marketing, Sales, & Operations with Salesforce
      • Overview
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      • MACH Alliance
      • Overview
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      • Blog
      • Cases
      • Events
      • Webinars
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      • About
      • People
      • News
    • CAREERS
      • Why Mindcurv
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